Yesterday I was lucky enough to attend the DYO Fabulous Jewellery Pre-launch Party, an official fringe event for NE1 Newcastle Fashion Week, held at Nancy Bordello. DYO Fabulous Jewellery is a jewellery house, based in the North East, offering a unique online jewellery service. The event showcased the type of jewellery you would be able to design using their new interface. We were able to take a look at the jewellery, which included a 70% off sale, have a complimentary glass of wine and some nibbles. We were then given a presentation about the company, their ethics, goals and a demonstration of the interface.
I really enjoyed myself at this event all of the DYO team were lovely and I thought the concept of being able to design your own jewellery online is great! The photos of the beautiful jewellery sell themselves! I really liked that the company were very focused on where their pieces are sourced, without being mass produced. Other were then lucky enough to make their own piece of jewellery in a masterclass, which I'm sure was great!
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